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NAVISION

A Surprise Yet To Be Experienced

Beauty and Medicine
Creating a Memorable Brand for the New Era

NAVISION is a skincare brand derived from Shiseido’s dermatology research. Within the brand site renewal, we supported the digital and creative strategy such as product visuals and brand content.

Client: Shiseido Japan Co., Ltd.

Blending Medical Science and Beauty

We developed visuals that communicate an ideology rooted in scientific beauty through leading medical cosmetology technology. Bringing in photographer Haruki Kodama as a partner, we used operating-room inspired high contrast lighting to create a world depicting cutting-edge medical beauty.

Intuitive Yet Functional—
Digital Strategy Connecting User and Brand

In order to directly connect product to conversion, we developed the digital strategy and creative assets as a single unit. We focused on intuitively yet functionally expanding and deepening customer touchpoints through striking copywriting, content articulating brand value, and UI connecting users to products of interest.

Product Upselling

Adding Value to the Product Series to Improve Upsell

NAVISION is a brand that puts special value in the product series as a single unit rather than segregating into individual product values. We produced visuals to illustrate the series and a logotype to represent the unique brand methodology.

Producing a visual and logo to represent brand methodology presented itself with a special presence in the website.

Clarifying every product’s purpose and their relationship to one another generated series appeal and upsell opportunities.

IMC / SEO

Increasing Organic Traffic While
Directly Connecting User Interest to Product

To increase organic search traffic coming into the site, we incorporated keywords that align with the interests of users still unfamiliar to the brand. Users can then view those keywords on the site to directly reach products related to their interests.

Consumer Buying Process

Conversion Plan that Maintains Consumer Attention

We developed a UI to achieve high conversion rate that of which we achieved as backed by Google Analytics numbers. Users can freely view content of their choice while constantly having access to the purchase page.

Evidenced Trust

Strengthening Brand Engagement

We planned and created content that introduces the story of product development. Intertwining expert knowledge and evidence that evokes doctor endorsement led to trustworthiness and a loyal consumer base.

Brand Perspective

Invoking Progressive Copywriting

To articulate a forefront brand characteristic, progressiveness, we developed unique copy throughout various touchpoints. Striking verbage pointed towards the five senses expands the brand perspective.

Interest Arousal / Product Competence

Catching User Interest / Content Development
that
Intuitively Deepens Product Understanding

Visualizing product compounds indiscernible to the naked eye by utilizing 3D movies and interative 3D catches user interest while intuitively deepening their understanding about the product.

3D movie visualizing product compounds and texture

3D movie visualizing product characteristic at a microscopic level

Brand Site Performance

After the launch, we analyzed site performance through data such as user age demographics, traffic channels, and user flows. We supported the brand’s digital strategy for future growth by analyzing campaign effectiveness and points of improvement.

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