THE KNOT SAPPORO
Symbol of Fusion
Freeform Visual Identity into FUSION
We were responsible for THE KNOT SAPPORO’s design development, from the visual identity (VI) to hotel application tools. In addition to its unique geography where nature and city meet, Sapporo supports the Ainu culture, Meiji era pioneers, and a history of accepting and developing various cultures. Nature & city, human & human, and history & culture come together into a FUSION. We distilled the essence of the city into the design concept, “THE FUSION” and developed a logotype that can freely shuffle and transform. The stenciled letters transform into new visuals as each letter in “THE KNOT” and “SAPPORO” is broken down and reconfigured.
Client: Ichigo Inc. / Collab: Tosaken inc.
Logotype
Logotype Reconfiguration
—FUSION—
Structure
Typeface Design
Color Scheme
Color Scheme —Combination—
Building the Brand Worldview
through Various Scenes
THE KNOT SAPPORO’s logotype extends into the hotel artwork and signage, stationery, and various other scenes. The design blends and transforms, which allows the brand to unify its image while expressing their unique worldview.
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