Freeform Visual Identity into FUSION

We were responsible for THE KNOT SAPPORO’s design development, from the visual identity (VI) to hotel application tools. In addition to its unique geography where nature and city meet, Sapporo supports the Ainu culture, Meiji era pioneers, and a history of accepting and developing various cultures. Nature & city, human & human, and history & culture come together into a FUSION. We distilled the essence of the city into the design concept, “THE FUSION” and developed a logotype that can freely shuffle and transform. The stenciled letters transform into new visuals as each letter in “THE KNOT” and “SAPPORO” is broken down and reconfigured.

Client: Ichigo Inc.　/　Collab: Tosaken inc.